The General Commission for Audiovisual Media (GCAM) has released a new permit and imposed new rules on influencers in Saudi Arabia. Whether they are individuals or entities, they must abide by these regulations to avoid fines that may reach SAR 400K.
Does this all seem too confusing to you as a brand owner who wants to dive into influencer marketing? Don’t panic. We’ve got you covered!
At Red Bananas, we’ve worked with influencers in MENA and in partnership with clients sizing from Fortune 500 companies to local start-ups. For your next influencer campaign, here are a few main points that you should take into consideration:
1. Make time for paperwork
In every campaign and influencer, we do a write-up that both clients and influencers sign. Skipping this step would pass liability to you as the contracting entity.
Need to know more? Reach out to us.
2. Know your influencer, inside out
It’s essential to go over every influencer’s content history to ensure he/she is aligned with your brand’s ethos to avoid today’s “cancel culture” and ensure they don’t have past negative comments that can hurt your brand.
Can this actually be done? Yes, at Red Bananas, we employ semiotic analysis with the help of our little scraping bots to vet influencers.
3. Have a content plan
Influencers are creative, and we love that. However, leaving influencers with full autonomy on their promotional content may yield inconsistent messaging to your overall communications strategy or violate regulations while using your products or services.
Our solution? We offer you thorough content strategy planning with pillars, text samples, and other effective content tactics that influencers can abide by.
To cut it short: Influencer marketing is an opportunity for you to achieve your marketing goals, and with the right team, all risks can be mitigated to almost non-existent.
