Gaming is a field that’s growing exponentially year after year both locally and worldwide. Starting as a niche, “geek” oriented industry, gaming’s mainstream appeal grew beyond everyone’s wildest expectations.
In 2021, the music and film industry combined generated approximately 142.4 Billion, while the gaming industry by itself generated over $195 Billion in global revenues.
The gaming audience grew, too. From being a niche audience, there are now over 3 Billion players across the globe. With this incredible number, it’s no surprise that many corporations and brands like Mercedes, Mcdonald’s, Intel, and more are investing heavily to appeal to gamers.
So, with this established, here are the three main methods brands use to connect themselves to the gaming audiences
1. Sponsoring Gaming Events
Gamers appreciate the chances to compete and prove themselves. That’s why all the major brands in the world are competing to sponsor gaming events and tournaments around the globe.
2. Influencers’ campaigns
Gaming influencers are watched by billions of people worldwide and so the practice of advertising through them has become very common. Other than their reach, the advantage they provide is relatability. As gamers can easily resonate with other gamers, it’s easier for them to convey the values of brands to their audiences.
One of the best ways to grab gamers’ attention is to advertise through their champions and role models. That’s why sponsoring Esport teams has become very prominent in recent years.
3. Esports sponsorships
One of the best ways to grab gamers’ attention is to advertise through their champions and role models. That’s why sponsoring Esport teams has become very prominent in recent years.
To conclude, gaming has become an important part of many people’s lives, and it’s a huge competitive advantage to be advertised in it whether it’s through events, influencer campaigns, or Esports sponsorships.
