Backed by Aramco, WAED is a $500 million venture capital fund with the aim to invest in tech-based startups pushing the boundaries of innovation worldwide.
Project Context
Waed main objective is to be a leading VC locally, regionally and globally. Red Bananas is helping Waed in maintaining a positive brand image and building brand digital identity and community.
Marcom Activities
- Manage Waed social media channels.
- Plan & execute Waed online campaigns.
- Develop quarterly reports to keep the stakeholders updated.
- Communicate with the employees and startups to develop their pieces for the report.
- Plan the SEO and execute the plan.
Strategic Path
- Develop the communication strategy for Waed.
- Develop the communication channel for the CEO
