Backed by Aramco, WAED Ventures is a $500 million venture capital fund with the aim to accelerate the development of a full innovation ecosystem by: investing in tech-based startups, globalizing home-grown technologies, and stimulating the emergence of a sustainable startup economy.
Campaign Goals
Increase Viewership of Podcast Season One
Campaign Approach
The setup started with views & clicks objective on 3 platforms YouTube, Linkedin and Twitter.
Linkedin & Twitter were optimized for clicks and then we concentrated on YouTube only to get the maximum views to the videos. We targeted by interest, demographics & behaviours to reach our targeted audience and we successfully completed our goals.
