Xiaomi Corporation is a Chinese multinational electronics company headquartered in Beijing, China. The company was founded in 2010 by entrepreneur Lei Jun and has grown to become one of the largest smartphone manufacturers in the world.Xiaomi is known for its affordable and high-quality products, with a focus on providing value to customers.
5G LITE
We worked with Xiaomi on multiple campaigns to highlight the new features and lines of products that Xiaomi produce to match Gen Z and those interested in high tech mobile devices. This campaign specifically focuses on Mega influencers to collaborate in a unique photoshoot that features Xiaomi and posting through social media to promote the product.
Goals
- Increase awareness on Xiaomi 5G lite.
- Utilize influencers engagement to reach a younger audience.
- Promote high quality content by doing a photoshoot for the influencers with the device.
Approach
Selecting Mega high engaging and trend setting influencers with a strong and young fan base that support and interact with their content positively. The influencers participated in a photoshoot managed by Red Bananas to develop unique content to be posted during the campaign launch along with an unboxing video shot by the influencer.
