Job description:
The Digital Head is a senior-level position responsible for overseeing the digital marketing operations and strategies within a marketing agency. They provide strategic direction, manage client relationships, and ensure the success of digital campaigns.
Skills needed:
- Leadership and management skills.
- In-depth knowledge of digital marketing channels and strategies.
- Developing and implementing digital marketing campaigns.
- Data analysis and performance tracking.
- Communication and presentation skills.
- Strategic thinking and problem-solving abilities.
Role & responsibilities:
- Setting the digital marketing vision and goals for the agency.
- Building and maintaining relationships with clients, providing strategic guidance, and ensuring client satisfaction.
- Manage client relationships and serve as the main point of contact for digital marketing initiatives.
- Lead a team of digital marketers and provide guidance and support.
- Analyze market trends and identify new opportunities for digital campaigns.
- Set performance goals and monitor campaign metrics.
- Collaborate with other teams (e.g., creative, content) to ensure campaign integration.
- Stay updated on industry developments and emerging digital marketing trends.
- Provide regular reports and insights to clients on campaign performance.
- Evaluating the performance of digital marketing campaigns and implementing improvements for optimal results.