Job description:
The
Digital Ops Specialist is responsible for executing and managing various
digital marketing campaigns and activities. They implement strategies across
multiple digital channels and platforms, ensuring smooth operations and timely
delivery of campaigns.
Skills needed:
- Proficiency in digital marketing tools and platforms.
- Strong attention to detail and organizational skills.
- Experience with campaign setup, optimization, and performance tracking.
- Analytical mindset and data-driven decision-making abilities.
- Familiarity with web analytics tools and Knowledge of digital advertising formats and targeting options.
Role & responsibilities:
- Implement and optimize digital marketing campaigns across various platforms.
- Set up and manage digital advertising accounts and campaigns.
- Monitoring campaign performance and optimizing targeting, bidding, and creative elements.
- Conduct A/B testing and analyze campaign data to improve performance.
- Collaborate with the creative team to develop compelling ad creatives.
- Track and report on campaign metrics and KPIs.
- Stay updated on platform updates, advertising policies, and industry trends.
- Providing regular reports on campaign performance and insights for improvement.
- Collaborating with internal and external stakeholders to ensure campaign objectives are met.