Job description:
The Digital Strategist is responsible for developing comprehensive digital strategies that align with clients' marketing objectives. They analyze market trends, identify target audiences, and create strategic plans to maximize online presence and achieve desired outcomes.
Skills needed:
- Data analysis and interpretation skills.
- Communication and presentation skills.
- Strategic thinking and problem-solving abilities.
- Understanding of digital marketing channels and tactics.
- Ability to translate business objectives into effective digital strategies.
Role & responsibilities:
- Conducting research to identify target markets, customer preferences, and competitors.
- Creating comprehensive digital marketing strategies aligned with client objectives.
- Developing campaign plans, including budget allocation, content creation, and distribution strategies.
- Collaborating with creative teams to develop compelling digital assets.
- Analyzing campaign performance data and providing recommendations for optimization.
- Monitoring industry trends and technological advancements to identify opportunities for innovation.
- Identify key performance indicators (KPIs) and establish benchmarks for success.
- Optimize digital campaigns for improved performance and ROI.