Job description:
The Influencers Head is responsible for overseeing the influencer marketing strategy and operations within the marketing agency. They collaborate with clients, internal teams, and external influencers to drive successful influencer campaigns.
Skills needed:
- experience in influencer marketing and brand partnerships
- Leadership and team management skills
- Communication and negotiation abilities
- Knowledge of social media platforms and the influencer landscape
- Ability to identify and onboard suitable influencers for different campaigns
- Proficiency in analyzing campaign performance
- Creativity and innovation
Role & responsibilities:
- Develop and implement the agency's influencer marketing strategy.
- Manage relationships with key influencers and negotiate partnerships.
- Lead a team of influencers managers and specialists, providing guidance and support.
- Manage relationships with influencers, negotiate contracts, and ensure deliverables are met.
- Manage relationships with influencers and negotiate contracts.
- Collaborate with clients and internal teams to identify suitable influencer opportunities.
- Monitor and analyze campaign performance, providing actionable insights.
- Stay updated on industry trends and best practices in influencer marketing.
- Oversee the development of influencer briefs and campaign guidelines.
- Ensure compliance with advertising regulations and ethical guidelines.