Job description:
The Social Media Specialist supports the planning and execution of social media campaigns. They focus on creating content, monitoring social media platforms, and engaging with the audience.
Skills needed:
- Proficiency in using various social media platforms and their management tools
- Strong written and verbal communication skills
- Basic knowledge of social media analytics
- Familiarity with content creation tools
- Understanding of social media trends, algorithms, and best practices
- Attention to detail and ability to maintain consistency in brand voice and messaging
- Ability to multitask and manage multiple social media channels simultaneously
- Knowledge of advertising principles and social media advertising platforms.
Role & responsibilities:
- Implement social media strategies and content plans developed by the Social Media Manager.
- Create engaging and relevant social media content, including text, images, and videos.
- Schedule and publish social media posts using social media management tools.
- Monitor social media channels for comments, messages, and mentions, and respond promptly.
- Engage with the audience by liking, sharing, and commenting on relevant content.
- Conduct research and gather data to support social media strategies and campaigns.
- Monitor social media metrics and prepare reports on key performance indicators.
- Assist in optimizing social media campaigns based on performance insights.
- Stay updated on social media trends and platform changes.
- Collaborate with the design team to create visual assets for social media content.
- Stay informed about industry regulations and guidelines for social media compliance.