Green Riyadh project is one of the most ambitious urban forestation projects in the world. It is one of Riyadh’s Four Megaprojects launched by the Custodian of the Two Holy Mosques, King Salman Bin Abdulaziz, on 19 March 2019. The project will be a milestone that contributes to fulfilling a key goal of the Saudi Vision 2030 to promote Riyadh’s position among the world’s top 100 most livable cities.
The Green Project
The Green Riyadh campaign focuses on executing with influencers to visit different districts being improved by Green Riyadh and highlight the efforts being made and their benefits.
Goals
- Increase awareness on the Green Riyadh project.
- Raise viewers knowledge on the benefits of the project and the kingdoms efforts.
Approach
This campaign was built and executed in just 3 days. Including building a list of Mega influencers on Twitter and Snapchat to visit and cover Green Riyadh event happening in different districts across a specific timeline. These influencers are business oriented and lifestyle covering serious topics and achieving high awareness.
