Mancini's Sleepworld is a mattress and furniture store with 40+ locations in Northern California. The company has been in business for over 50 years and is known for its wide selection of mattresses, furniture, and accessories.
About the Project
We have been working with mancini since 2021 and we have been able to scale the account to allocate more budget for the digital channels while maintaining x4.2 average ROAS in 2022, we successfully took the ROAs to 7x in 2023. The campaign is conversion based and focus on driving footfall to the store and online sale.
Campaign Goals
- Store Footfall
- Online Orders
Campaign Approach
- Surpassed legacy agency's KPIs in 30 days, taking control of Google and social channels within 3 months.
- Implemented effective local business ads to boost store footfall and ROI.
- Improved online funnel tracking and website customer journey in close collaboration with the client.
- Utilized digital channels (Facebook, TikTok, Snapchat, Twitter) for broad awareness and relied on Google ads for high retention.
- Strategically defined e-commerce strategy for the board team, providing monthly validation reports.
