NASHAR TRADING Company, a well-established food manufacturing company in the region and one of the oldest trading companies in KSA.
Leading producer of processed meat and a distributor of Saudi Arabia food products such as sterilized dairy products, butter ghee, frozen products, and food catering solutions.
Al-Taj & Farm
The campaign consists of influencer executions happening during high sales season for Altaj and farm products. Each influencer creates a video covering the product benefits through a recipe that fits their audience preference and overall content style.
Goals
- Increase top of mind brand awareness.
- Increase social media engagement on brands social media.
- Increase sales.
Approach
Suggesting Mega and Micro influencers to create recipes that are easy and exciting to implement while covering the benefits of the product and mentioning the brands instagram account on their post to increase brand followers and incentivize consumers to purchase Altaj & Farm and use it during ramadan and back to school season.Also allowing the client to utilize the influencers content by cross posting and sharing information about the contest Altaj & Farm launched.
